LinkedIn counts all clicks, regardless of whether or not the user is engaged with the content, or has successfully landed on the site.įor instance, if a user clicks on an ad twice, LinkedIn will count two clicks however, in GA, if the user clicks twice within the session limitations, it will count as one session.

In comparison, LinkedIn reports on “clicks,” which translates to the number of clicks users have taken to visit the site. Users that leave your site and return within 30 minutes are counted as part of the original session.” In other words, GA records sessions by activity, and not by clicks into the site. GA reports on “sessions,” which translates to “site visits.” In more detail, the GA support document mentions, “if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. How Does Google Analytics Reporting Differ From LinkedIn?įirst, let’s begin by distinguishing a few key data reporting elements that differentiate GA and LinkedIn. We will look at the unique features of data reporting in LinkedIn and GA and explore why gaining visibility from both platforms provides additional opportunities to measure and optimize your LinkedIn campaigns. This blog will focus on the LinkedIn platform and the differences in how data is presented and calculated compared to GA. Therefore, to gain a more robust insight into your social media marketing campaign performance, it is essential to analyze data from both the social advertising platform and GA. However, with social media channels, how the data is calculated on these advertising platforms is different compared to GA. To view the data and make our analysis, we often use either what’s offered in the advertising platforms or a third-party tool such as Google Analytics (GA), but not necessarily both. Data is an integral part of digital marketing that showcases campaign effectiveness, which includes audience targeting, creative and messaging, brand recognition, and more. Data plays a vital role in how we create, optimize, and analyze our digital marketing campaigns.

Linkedin with google