Peers selection can be weird sometimes, but still there must be a logic behind that and, actually, that was the case. Moleskine was listed at a price in line with its “peers”… However, are Brunello Cucinelli, Salvatore Ferragamo and Prada real peers for the company? So far, we can say that the latter category was right. On the other side, others have never trusted the business model at all: 2.05x is a good demand, but it had been much higher for other “luxury” IPOs, as we pointed out in the article about the IPO of Moncler. Initially, investors were divided: on the one side, some were convinced of the good equity story (demand for stocks in the IPO was 2.05x the offer).

Most of the shares of the IPO were secondary shares (88.7%).Įver since the very first trading days, however, something has gone wrong and Moleskine has resulted to be one of the worst recent IPOs on the Italian stock exchange. That was a very profitable deal for the private equity vehicle: indeed, the IPO price range was €2.00 – €2.65 and the selected price resulted to be €2.30. Following this successful move, and taking advantage of the good performance of stocks of luxury sector, the fund decided to IPO the firm, partly exiting the investment, in 2013. Syntegra Capital, a private equity fund, purchased a control stake of Moleskine in 2006 and started a process of “renewal” of the brand and development of the business. The Moleskine brand is present in more than 90 countries today and the products are distributed through both DOS stores and third parties shops also, the e-store of the brand is increasing its sales.

Finally, digital services class refers to applications for smartphones and tablets and a smart notebook developed with Evernote Corporation. The second group includes objects like bags, pens and reading glasses. Paper items have been the historical product category, offering (besides notebooks) diaries and home office products. In particular, the company operates three business lines:ī) Writing, travelling & reading collections Moleskine is the manufacturer and distributor of numerous branded accessories, including the famous notebooks used by several writers and artists, like Hemingway and Van Gogh.

Evernote stock ticker